News
New Analytics White Paper
We've just published a new white paper that addresses several common questions about the methodology Analog Analyticis uses to quantify the effectiveness of offline advertising.
The paper, entitled Problems in Cross Media Optimization, delineates three issues related to the process of converting text-message traffic data – the raw measure of viewer response to an offline ad – into a reliable indicator of ad effectiveness:
- Which ad in a Cross Media Campaign is most effective?
- Is it the ad or the incentive?
- Is text message traffic is a true proxy for ad effectiveness?
The paper describes several quantitative techniques Analog Analytics uses to answer these questions. For complete details, please download the white paper. [64KB Adobe PDF]