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2010.05.12 ANALOG ANALYTICS TO PROVIDE INTERACTIVE ONLINE, MOBILE AND TRADITIONAL MEDIA COUPON SOLUTIONS TO VILLAGE VOICE MEDIA'S VOICE LOCAL NETWORK
Analog Analytics' unique local coupon technology will supply a new offering for the Companies' multi-media leveraged nationwide print-ad sales team. Read Analog Analytics Launches Coupon Platform Village Voice Media
2010.03.15 ANALOG ANALYTICS TO PROVIDE INTERACTIVE ONLINE LOCAL COUPONS AND GIFT CERTIFICATES TO SAN DIEGO READER
Read New Advertising Options Deliver Much Higher Click-Through Rates Than Online Banner Ads
2010.03.09 ANALOG ANALYTICS HAS LAUNCHED AN INTERACTIVE PLATFORM THAT CREATES ONLINE, MOBILE, TEXT-MESSAGE AND PRINT COUPONS AND GIFT CERTIFICATES
Several publishers have signed on with the San Diego-based company including Village Voice Media and MediaNews Group. Read Analog Analytics Launches New Coupon and Gift Certificate Platform
2010.03.09 ANALOG ANALYTICS HELPS PUBS CHALLENGE GROUPON
"The market is changing quickly now for SMB marketing. Phenomena like social media and couponing are becoming more visible and effective tools and they often “cut out the middle man,” as people used to say. In this case the “middle man” is the traditional sales channel/publisher." — Screenwerk
2010.03.09 AD PUBLISHING TOOL BRIDGES TRADITIONAL AND ONLINE MEDIA
Startup Analog Analytics emerges from stealth mode Tuesday to launch a software platform that gives local publishers the tools to offer interactive coupons and gift certificates in any media, from traditional to online. Read Online Media Daily.
2010.03.08 ANALOG ANALYTICS LAUNCHES SOFTWARE PLATFORM TO DELIVER INTERACTIVE COUPONS AND GIFT CERTIFICATES FOR LOCAL PUBLISHERS AND ADVERTISERS IN ANY MEDIA
Target media includes online, mobile, newspaper, TV, radio, motion picture and billboards. Analog Analytics today officially launches its software platform to deliver highly monetizing interactive coupons, gift certificates and “Bigger Better Deals” for local publishers and advertisers in any media. Now, publishers of all types, including online, mobile, newspaper, TV, radio, motion picture and billboards, will benefit from the much higher click-through rates (CTR) of two- to ten- percent for these highly interactive offerings. This CTR amounts to 10 to 100 times greater than the national average for display ads. Read the press release.
2010.01.26 MEDIAPOST MARKETING DAILY
American consumers redeemed a mind-boggling 3.3 billion coupons last year -- a 27% jump from 2.6 billion in 2008, with the recession fueling the first growth year for coupons in 17 years. Read Coupon Use Grows For The First Time In 17 Years
2010.01.14 MARKETING VOX
Just more than half of consumers (51%) across 11 countries including the US used mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons, during the 2009 holiday shopping season. Read Dearth of Mobile Coupons Leaves Shopper Money on Table
2009.07.13 AUTOMOTIVE NEWS
Ford dealer Chris Rasmussen used to schedule all his service appointments the old-fashioned way: by phone. But now he is assisted increasingly by the Internet. Read Cell phone coupons lure young service customers
2009.06.09 MARKET WIRE
Analog Analytics and Arizona's Green Valley News (GVN) announced a new partnership today aimed at helping local media outlets expand their online reach and advertising revenue. Using innovative technology that makes web coupons easy for news sites to host -- and even easier for customers to virtually "clip" -- Analog hopes to bring new levels of profitability and exposure to GVN, its media partners, and Green Valley businesses. Read Analog Analytics Launches Industry-First Online Coupon Portal
2009.06.08 MARKET WIRE
Analog Analytics to Launch San Diego's First Online Coupon Portal. "For the most part, local papers are in the same bind as the larger national papers -- they've created large websites with tons of great content, but they don't have the advertising revenue to make these sites profitable," said Kenneth Kalb, Analog's co-founder and CEO. "So we've created an entirely new revenue stream they can tap into, one that will attract anyone who uses their site because it offers something tangible and valuable." Read Company's All-in-One Solution Promises New Web Revenues for Local Advertisers
2009.03.09 USA TODAY
"Consumers have a recession message for marketers: Will click for coupons. As consumers troll online to save money, searches that include value words such as "coupons" rose 161% in December vs. 2007 to 19.9 million and "discount" rose 26% to 7.9 million, reports tracker ComScore." Read Coupon search clicks: Sweet sound for Web marketers
2009.02.29 The Wall Street Journal
"In the past four months, coupon usage has surged about 10%, according to Inmar Inc., a coupon-processing agent. And increasingly, shoppers are skipping the scissors and getting coupons online or having discounts sent to their smart phones and rewards cards." Read Coupons Are Hot. Clipping Is Not
2008.11.04 Bloomberg
"Barack Obama's campaign is counting on a potent new weapon for Election Day: the humble cell-phone text message." Read Obama Counts on Text Messages to Drive Turnout of Youth, Blacks
2008.10.09 CNN.com
"The rising price of consumer goods is driving shoppers from all walks of life to use coupons for food, beauty aids and pharmacy products at an increasing rate, according to some of the country's largest purveyors of manufacturers' coupons." Read Economic shock gives rise to coupon cutting
2008.10.06 iMedia Connection
"So, how do we make the banner ad effective again? .... Super banner ads from Analog Analytics." Read 6 emerging tech trends to watch2008.09.29 The New York Times
"In the fourth quarter of 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile." 75% more! On average, a subscriber made 204 phone calls/month and sent 357 TXTs/month. Read DRILLING DOWN Letting Our Fingers Do the Talking
2008.08.13 Marketing Daily
"Retailers are expected to increase investments at a compound annual growth rate (CAGR) of 25%, to $18.8 billion, between 2007 and 2012. Many will continue to refine existing programs that increase online sales, and experiment with new media and richer display ads that boost brand awareness and engage consumers." READ MORE
2008.04.17 The New York Times
Interviewed Ken Kalb, Analog Analog Analytics' founder and serial entrepreneur, about financing startup companies in the current investment climate. Read what Ken had to say.
NEWS
2008.08.10
Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering "Super Banner" online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. READ MORE
2008.04.11
Ken Kalb was an invited speaker at the 2008 Montgomery Technology Conference in Santa Monica, California. The conference is the premiere meeting for Southern California technology startups and the investment community. READ MORE
2008.03.21
Ken Kalb was an invited speaker at the CommNexus San Diego Marketing SIG What Marketers Need To Keep Their Job: How Analytics is Focusing Marketing to be More Accountable. Ken spoke about how Analog Analytics is bringing the new tools of online analytics to the traditional offline world. READ MORE