The Coupon Launch Process
Typically, the coupon launch process for publishers and advertisers is divided into two phases: The initial publisher launch and subsequent updates from publishers & advertisers.
During the initial publisher launch, Analog Analytics receives from the publisher as many printed or .pdf advertisement files (ads) as possible; ideally all of them. Files are generally sent by email or mounted and exchanged via an FTP site. Analog Analytics then converts all of the .pdf advertisement files into an interactive digital coupon display ad for each advertiser. It is important to know in some cases, the .pdf is a traditional newspaper ad and in other cases, it is a traditional coupon. Regardless of whether the existing print ad has or doesn’t have a “call-to-action”, Analog Analytics creates one for each coupon.
This step in the process usually takes three to five business days to convert all of the printed ads. The purpose is to provide the publisher with specific ads so that each interactive coupon advertisement can be pre-sold to the advertiser. After 25, 50, or several hundred display coupon advertisements have been created, they are mounted via iFrame using the publisher’s existing look and feel onto a demonstration site. The publisher gets an .html link and then shows the working coupons from the demonstration site to the sales team and advertisers in order to generate immediate revenue. As every publisher knows, only 20% of print advertisers nationwide advertise with the online edition of the publication. This coupon launch process empowers the publisher to take existing print advertisers and turn them into print AND online advertisers with a bundled campaign.
During the second phase (i.e. once the .html link is active and some number of coupons are launched), new or existing advertisers can choose one of two methods to create coupons or modify existing ones: publishers may choose to send the coupon content directly to Analog Analytics where our account management team will make the changes usually within 24 hours. If time is an issue, this task can be performed within minutes. Alternatively, the advertiser can modify their existing content or create new ads through the self serve module. The steps are remarkably similar to setting up a Facebook or hosted blog.
- The publisher advises Analog Analytics that a particular advertiser is authorized to be on the coupon page (i.e. usually with an email address)
- Advertiser gets a login and password via email
- Email directs the advertiser to the Analog self-serve account website where they log in
- Advertiser uploads an image file (if there is a logo) then inputs account information (i.e. name, address, telephone, etc.) and ad content (10% off while supplies last, coupon good through Christmas, etc.)
- Advertisers also modify their own mobile content (the TXT message sent to a mobile phone) at the same time. Coupon performance and marketing lists containing new potential customers are available through the self serve navigation bar.
- After saving and posting the coupon, the advertiser can preview the ad. Then, depending upon publisher’s permission and screening rules, the advertiser can mount the display coupon on the production site within seconds or a few hours.
- Subsequent changes to content can be made in the same process by the advertiser whenever they wish.